Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market

This headline and summary come from The Hindu’s public news feed. The full article, images and copyright belong to the publisher.